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London Riots Abort Levi's UK Leg Of Global Launch

Levi's global ad push, "Go Forth," may be postponed as the launch ad, "May Day," which is on Facebook and then is bound for cinema and TV, features shots of May Day celebrations in Berlin -- images similar to those of riots in London.

Wieden & Kennedy handled creative for the campaign, which also includes digital, print, outdoor and in-store elements. Media was handled by OMB.

Read the whole story at Advertising Age »

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