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CVS To Sell Line Of Salma Hayek-Branded Beauty Products

CVS/pharmacy is launching a new beauty collection called Salma Hayek, developed with the eponymous actress. The collection comprises 100 products within skin care, cosmetics, hair care and body and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

Hayek's beauty rituals and global travels inspired each product in the line. Ingredients like tepezcohuite, blue agave, prickly pear and lime enzyme, are being used. Said Mike Bloom, EVP merchandising and supply chain for CVS/pharmacy, "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level."

Read the whole story at Retailing Today »

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