"That this medium has now crossed a threshold of 150 million users is a reminder that while it continues to mature, the Web also continues to expand its reach among the total U.S. population every day," said Peter Daboll, president of comScore Media Metrix
In September, there were three new entrants to the Top 50 Properties ranking. Verisign's launch of SiteFinder, which redirects mistyped URLs to its site, drove a sharp spike of 540 percent in unique visitors.
Internet users tracking the progress of Hurricane Isabel drove gains in almost every property in the online Weather category, and an increase of 10 percent in visitors to the Weather category overall. And the Department of Commerce drew 45 percent more Americans, many of whom sought official government updates on the storm.
Many of September's top gaining properties, such as Reference.com, Encyclopaedia Britannica and Family Education Network, surged as both students and their parents turned to the Web for educational and other resources with the start of the school year.
The beginning of the National Football League season and Major League Baseball pennant races sent 4.5 million more fans to the Sports category - a gain of 9 percent versus August.
Total Minutes Spent Online Home, Work and University Locations September 2003
|Aug-03 (in millions)||Sep-03 (in millions)||% Change|
Top10 Properties Total U.S. Unique Visitors - Home, Work and University Locations September 2003
|Unique Visitors (000)|
|Total Internet Users||150,045|
|1 MSN-Microsoft Sites||110,167|
|2 AOL Time Warner - Proprietary & WWW||109,335|
|3 Yahoo! Sites||108,096|
|5 Google Sites||56,270|
|6 Terra Lycos||51,605|
|8 Amazon Sites||36,295|
|9 Gator Network||34,158|
|10 Excite Network||32,750|
Top Gaining Categories/Sub-Categories Total U.S Unique Visitors - Home, Work and University Locations September 2003
|Aug-03 Unique Visitors (000)||Sep-03 Unique Visitors (000)||% Change|
|Total Internet Users||148,811||150,045||0.8%|
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