Sporting News has teamed with SchoolSports to debut High School Hoops, a mag that the companies bill as the first publication focusing solely on high school basketball. Boasting a rate base of 100,000
and a cover price of $6.99, the title will be distributed on newsstands and at high school basketball tournaments held across the country. Advertisers in the first issue include Nike, Reebok, New
Balance, And1, Dada, Champion, Russell, US Marines, Nestle and Acclaim. "Based on the phenomena of high school basketball, the time was right, and the alliance between the best of breed in our
respective industries could not be more on point," said SchoolSports chief executive officer Jim Kaufman in a press release. Editorial features include profiles of the country's top players, rankings
of the top 50 teams in the country and a preview of the McDonald's All-America game.