Around the Net

Miramax Goes Full Facebook

Miramax on Monday debuted what some are calling the largest-scale Facebook streaming movie venture to date. The Miramax eXperience, so-called, already features 20 titles for rent in the U.S. and 10 each in UK and Turkey, paidContent reports. Films rented through eXperience can be watched on iPads through a browser-based player, as well as on Google TV. Facebook users can rent the films for 30 Facebook credits, the equivalent of $3. Warner Bros., Paramount and Universal have already experimented with Facebook.

Yet, "Unlike single-movie ... or single-franchise ... apps, for Miramax CEO Mike Lang, this is about Miramax as the umbrella brand for a wide variety of movies," paidContent reports. "Miramax already had an electronic-sell-thru deal with Apple and some streaming VOD with Amazon." Lang also did a major subscription video-on-demand deal with Netflix. Regarding its choice of Facebook, Lang tells paidContent: "We wanted to fish where the fish are. We could have created the most robust in the world and other than my family members, who would be there?"

Read the whole story at paidContent »

Next story loading loading..