Classics Account For More Than 300 Thousand Hours of Listening

Classics Account For More Than 300 Thousand Hours of Listening

According to the latest release from Arbitron Internet Broadcast Ratings, three classical stations were ranked within the top 50 in the for the week of October 13. WQXR ranked number seven with 222,890 hours of Total Time Spent Listening (TTSL). AOL Classical 101 ranked number 33 with 75,405 hours of TTSL, and KING-FM ranked number 35 with 73,863 hours of TTSL.

Demographic Highlights for the Week of October 13 - October 19

  • The peak listening days were Tuesday, October 14 and Wednesday, October 15, with 18 percent of the week's online listening respectively.
  • 77 percent of weekly online listening took place between 5AM and 5PM Pacific Time.
  • 13 percent of the week's total listening took place during the weekend.
  • 84 percent of the measured listeners were between the ages of 18 and 54.
  • 69 percent of listeners were men; 31 percent were women.
  • In the U.S., 35 percent of listeners resided in the South; 31 percent in the West; 16 percent in the Northeast; and 18 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (October 13 - October 19)

1AOL Radio@Network1,648,163
4The Adsertion Network144,451
5Virgin Radio81,774
6Educational Media Foundation63,108
7Standard Broadcasting28,704
8ABC Radio Network57,573
9New York Times29,561

Arbitron Internet Broadcast Stations Weekly Top 20 (October 13 - October 19)

1MUSICMATCH Artist MatchMiscellaneous686,301227,032
2AOL Top CountryCountry290,244120,488
3K-LOVEContemp Christian286,11145,239
4Virgin RadioAdult Contemp264,49953,458
5AOL Top PopTop 40256,888161,679
6AOL Smooth JazzSmooth Jazz253,38261,942
8AOL Lite RockSoft Rock222,71546,150
9MUSICMATCH Top HitsContemp Hit Radio218,33396,166
10AOL Awesome 80s80s212,18177,907
11AOL Classic RockClassic Rock206,94471,205
12AOL Love SongsLove Songs205,49269,610
13AOL Top JamsMiscellaneous192,855156,459
14AOL OldiesOldies173,12967,720
15AOL Top AlternativeAlternative170,16299,100
16Virgin Radio Classic RockClassic Rock162,06927,636
17MUSICMATCH ArtistOnDemandMisc154,99246,958
18AOL Pop RockRock152,09456,779
19WLS-AM/890News / Talk149,92030,607
20AOL Super 70s70s141,07246,672

1. TTSL (Total Time Spent Listening), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Listeners is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
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