BPA International and I/PRO joined forces to offer a new product designed to validate a publisher's online subscription base, as well as offer third party validation of the number of visitors who have
accessed a site's password-protected content. The product, "BPA Interactive Subscription Audit by I/PRO," incorporates the fundamentals inherent in circulation audits for magazines and newspapers,
providing publishers, advertisers, and advertising agencies with third party assurance that their ads are reaching the correct audience. "The new offering allows publishers to present validated data
to media buyers and marketers that parallel the data used in making buying decisions for traditional print products," said BPA International President and CEO, Glenn Hansen in a press release.
