And You Thought Tampa/St.Pete Was For Retirees America Online and Digital Marketing Services recently surveyed kids between the ages of seven and twelve in the US to find that 46% go
online four times during the week. Furthermore, the survey determined that 20% go online every day.
As for the major US markets where most kids are using the Net most, AOL found that the
Tampa/St. Petersburg area has the highest percentage of kids going online between five and seven days per week.
| Top US Markets for Kids Online | (% Children Online) |
| Tampa | 47.7% |
| Philadelphia | 45.5 |
| New York | 44.6 |
| Washington DC | 41.0 |
| Miami/Ft.Lauerdale | 39.0 |
| Chicago | 38.6 |
| San Francisco | 37.0 |
| Boston | 37.0 |
| Detroit | 36.0 |
| Houston | 34.0 |
| Dallas/Ft. Worth | 33.0 |
| Los Angeles | 30.1 |
| Atlanta | 30.0 |
| Minneapolis/St. Paul | 29.4 |
| Seattle/Tacoma | 26.0 |
Source: AOL Digital Marketing Services, Sept 2003 Children ages 7-12
that go online between 5 and 7 days a week
According to Grunwald Associates, a growing number of younger children are going online. Grunwald estimates that the number of kids between the ages of
two and five with Net access in the US grew from a mere 6% in 2000 to 35% by 2002.
Percent of US Children With Internet Access
| Age | 2000 | 2002 |
| 2-5 | 6% | 35% |
| 6-8 | 27 | 60 |
| 9-12 | 48 | 77 |
| 13-17 | 71 | 83 |
Source:
Grunwald Associates March 2003
According to the AOL report, 87% of kids 7-12 are playing games online and 63% are listening to music.
Online Activities of Children 7-12 (% of respondents,
2003)
- Play games 87%
- Listen to music 63%
- Watch videos, movies or cartoons 36%
- Get info on celebrities 27%
- Get info on movies/TV shows 27%
Source: AOL Digital Marketing Services Sept 2003
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