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Maxwell House, Yuban Prices Cut 6% By Kraft

As expected after Smucker last week cut its prices of Folgers and Dunkin' Donuts by an average 6%, Kraft is following suit on its coffee brands.

Kraft's price cut amounts to about 20 cents per pound on roast and ground coffees, and two cents per ounce on instant coffees, Kraft spokeswoman Bridget MacConnell said Tuesday. The company isn't cutting prices on its Gevalia, Maxwell House International and Tassimo coffee brands.

Read the whole story at Wall Street Journal »

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