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Old Navy Ads Work, But Only For Moms

  • Forbes, Friday, August 26, 2011 11:30 AM
Ineffective advertising is behind slow sales at Gap's Old Navy brand, according to Glenn Murphy, chairman-CEO of Gap Inc. He said the ads from the "Old Navy Records" push reached mostly moms, but few others.

BrandIndex data shows that during the campaign buzz scores went up among women with children, but fell for all other female consumers.

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