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Wheels Up On New British Airways Campaign

British Airways will launch an advertising campaign in the UK to get people behind the brand following union strikes and grounded planes costing £150 million. The campaign takes a heritage approach, an effort to conquest new customers and build loyalty among regular fliers. The £1.5 million effort, via Bartle Bogle Hegarty, will include a 90-second film on BA's role in British Aviation.

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