H&M select items from the fall collection will be available for purchase on Elle.com, notes WWD
. "This will be a preview of what's to come in spring 2012, when we launch our e-commerce site,"
said Nicole Christie, an H&M spokeswoman. "We're launching the e-boutique two days before we release the collection in stores, so when it sells out online, customers will be able to go to any H&M
store in the U.S. on Sept. 1 to buy it."