H&M Touts Fall Collection At 'Elle' Site

  • August 30, 2011
H&M select items from the fall collection will be available for purchase on Elle.com, notes WWD. "This will be a preview of what's to come in spring 2012, when we launch our e-commerce site," said Nicole Christie, an H&M spokeswoman. "We're launching the e-boutique two days before we release the collection in stores, so when it sells out online, customers will be able to go to any H&M store in the U.S. on Sept. 1 to buy it."

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