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Sharing In Moderation

Some consumers who walk into a disheveled store may become overwhelmed and walk out without making a purchase because the disorganization becomes too much to deal with. Too many choices online or in a physical store can cause the same response. Joseph Putnam had that experience in a Santa Monica, Calif. ice cream shop. So he put together a study, related it to sharing content online, and served up the results in a post that provides several solutions.

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