With respect and attribution of this column's title to Peter King of Sports Illustrated, here are ten things I think I know.
1. I think social media's
definition of a friend acquired the definition of an acquaintance for undisclosed terms.
2. Bad pitching makes good hitters look great. Great pitching makes good hitters
look bad. I think the Yankees don't have enough pitching.
3. Consumers ignore online ads because there are too many coming at them at once. I think we continue to ignore
consumers by serving multiple advertisers on the same page view. If we cut it down to one advertiser per page view, consumers would have less to ignore -- which gets them closer to paying
attention.
4. If they knew each page view was exclusive to each message, the people paid to create online ads would deliver more ads that create a desire to be seen and
fewer ads designed to break through the clutter. Then we might actually have something here, I think.
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5. I think online ads that pop up, pop under and pop out of nowhere, or ads
that expand or start to play a video without direct click initiation, all help prove what I just shared. On a related note, can we stop pretending rollovers are created to make it easier for
consumers?
6. Steroids fooled owners into signing players to longer-term contracts because it seemed players would maintain their abilities much longer than humanly possible. I
think Alex Rodriguez is starting to break down.
7. The Twitter feed @CondeElevator was a brilliant use of social media by a traditional publisher because it was so
unplanned and unmanaged. I think shutting it down was a mistake.
8. I think as long as brand advertisers continue to invest in their own sites, click-through will always be a part of
the negotiation conversations buyers have with publishers.
9. I know the definition of insanity is repeating the same thing over and over again and expecting a different
outcome. A.J. Burnett is not the answer -- and I think collapsing Bartolo Colon and Freddy Garcia into one starter sounds crazy enough to work in the playoffs.
10. Hating the
Yankees is like hating Google. It feels good, but I think we would all be much worse off without them.
Please have a great and safe holiday weekend. If you are hitting the road,
just turn your phone off and your radio on. Everyone wins that way.