• Gigaom, Friday, September 2, 2011 11:15 AM

Ryan Lawler analyzes the reasons behind Starz' Thursday announcement that it would be ending its content-streaming deal with Netflix in March.

For one, Starz probably lost money on the deal, and possibly alienated its traditional partners -- cable and satellite operators.

"The most likely outcome," Lawler writes, "isn't that Starz's streaming content goes to one of Netflix's competitors, but that the network keeps the digital rights to itself and makes them part of its TV Everywhere services with cable companies, who can offer the programming online for their paying customers."

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