That's how mineral cosmetics company Bare Escentuals shot its first traditional ad campaign, according to Leslie Blodgett, the company's executive chairman.
"We're leaving in everything that
they came with on their face. Every line, wrinkle, puffy bloodshot eye," she says in this piece.
The models themselves were far from traditional, chosen from a blind casting call for women 20
to 60 on the basis of questionnaires about "who they were and what they were like," writes Tanzine Vega.
"We have a responsibility as a beauty company to start changing the images that women
see," Blodgett says. Doesn't that sound like the Dove campaign of a few years ago (one that did include photoshopping, we believe)?
Read the whole story at The New York Times »