According to
Ad Age's Brian Steinberg, "the art and science of promoting TV programs is in flux" -- a notion perhaps underscored by CW exec Rick Haskins' "crazy idea" to use "OMFG," an acronym
commonly used by young texters, on ads promoting "Gossip Girl" almost four years ago.
Haskins is now leaving CW to pursue other products, but his efforts have helped to redefine the network
marketing landscape with his "belief... that TV promos need to work harder to link TV programs with current and potential viewers -- the better to spur them to watch however the show might be
distributed, from streaming online video to iTunes download," writes Steinberg.
Read the whole story at Advertising Age »