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How Media Companies Can Innovate And Thrive

  • Poynter, Thursday, September 8, 2011 3 PM
How can news organizations survive despite challenges that include continued decreases in ad revenue? "Innovation is an imperative," writes Rick Edmonds.

He analyzes three ways to innovate: "buying the upstart" company, as CNN did last week when it bought Zite, the iPad news aggregation appt; innovating from within; and forming joint ventures.

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