About 10,000 American college students will be working on campuses for cash for brands like Red Bull and Hewlett-Packard PCs. College kids spent about $36 billion during the 2010-11 school year
alone, according to projections from Re:Fuel, a media and promotions firm specializing in the youth market.
The students that corporations like for these gigs are BMOC-types: jocks and other alpha boys and girls into music, fraternities or sororities and Facebook who know school traditions and campus hot spots. It's the one chance psych majors will have in life to make more money than the computer science students.
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