Around the Net

Condé Nast Partners With Beauty Products Chain Ulta

  • Adweek, Monday, September 12, 2011 3:30 PM
Two of Condé Nast's fashion/beauty glossies are replacing Time Inc.'s InStyle magazine as a marketing partner with the 415-store cosmetics chain Ulta. Condé will be selling subscriptions to Glamour and Allure magazines in-store -- $21 for both pubs, with other mags like Vogue possibly to follow.

Condé Nast pubs will also provide content such as beauty tips to appear on Ulta's Web site and in stores, and the companies will develop events together as well.

Read the whole story at Adweek »

Next story loading loading..