ConAgra Foods is launching the first result of its partnership with Bravo Media later this month: Healthy Choice "Top Chef"-inspired Cafe Steamers, frozen entrees with ingredients like roasted garlic,
asparagus and grilled eggplant.
Yum -- or not? We're fans of both "Top Chef" and healthful cooking, but we wonder if any of the chefs had any input into the food, or if the deal is like, say,
Current Hot Movie Star putting her name on a perfume after getting caught on camera talking about how she loves roses.
Presumably we'll get more info on product creation in the ConAgra Web
series, "Top Chef Healthy Showdown," to debut on BravoTV.com. Sept. 14.
"The companies expect that in the future, there will be more products inspired by 'Top Chef,'" writes Jon Lafayette.
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