Procter & Gamble's Crest Pro-Health brand has brought in actress, author and health advocate Marilu Henner to pitch its Pro-Health line to older adults. The focus is on gum health during the second
annual National Gingivitis Awareness Month this September.
Crest will sponsor the Crest Pro-Health Clinical Gum Protection Invigorating Clean booth at Life@50+, AARP's National Event
and Expo, which will be held from Sept. 22 to 24 in Los Angeles. Consumers who visit the booth can consult a dental hygienist about oral health questions and concerns and learn more about gingivitis.
The booth also will feature a "pledge wall," where visitors can pledge to better oral health, and receive free samples.
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