• Fierce Healthcare , Wednesday, September 14, 2011 11 AM

In spite of reduced reimbursements, fewer patients, and a sluggish economy, hospitals, clinics, and medical centers spent $717.2 million on advertising in the first half of this year, 20% more ad dollars spent than in the same period in 2010.

Healthcare facilities in New York have $80 million in ads this year, and are using humor. An ad for Lenox Hill Hospital in Manhattan, which has been serving patients since 1857, reads: "We had cardiologists before the city even had arteries."

Meanwhile, an ad for Mount Sinai Medical Center features witty patient success stories, such as: "Ironic that a plumber came to us to remove a clog."

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