• September 15, 2011

The iPad is becoming a top gaming platform for everyone, from the casual gamer to the hardcore console gamers. Media/tech research company Interpret, in its "iPad Gamers: A look at the Users of Gaming's Shiny New Toy," noted more than 8 million iPad owners (about 71% of all owners) are using their tablets for gaming.

"Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones and Nintendo handheld consoles," stated Jason Preston, Interpret analyst. "These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple's positioning of the iPad as an in-home gaming device, especially considering the platform's already obvious impact on traditional gaming behavior."--Aaron Baar