Commerce (Was) More Popular Than News Commerce beat News and Information sites in the first week of March, but you can bet that changed considerably in the last two weeks!
| Top 10 Multi-category Commerce Sites |
| Unique Audience (000) | Active Reach (%) |
| eBay | 12,105 | 14.29 |
| Amazon | 8,740 | 10.32 |
| Yahoo! Shopping | 6,251 | 7.38 |
| MSN Shopping | 2,867 | 3.39 |
| AOL Shopping | 1,445 | 1.71 |
| DealTime | 1,182 | 1.4 |
| Target | 1,082 | 1.28 |
| Wal-Mart Stores | 1,068 | 1.26 |
| coolsavings.com | 1,003 | 1.18 |
| MyPoints | 914 | 1.08 |
| Top 10 News &
Information Sites |
| Unique Audience (000) | Active Reach (%) |
| AOL News | 6,827 | 8.06 |
| About Network | 5,636 | 6.65 |
| WeatherBug.com | 4,527 | 5.35 |
| Yahoo! News | 4,513 | 5.33 |
| Weather Channel | 4,442 | 5.25 |
| MSNBC | 4,374 | 5.16 |
| CNN | 4,221 | 4.98 |
| Yahoo! Get Local | 2,825 | 3.34 |
| Time
Inc | 2,248 | 2.66 |
| Time Warner Cable | 1,974 | 2.33 |
Week ending Mar. 9, 2003
US, Home
And, as the U.S. and Allied forces began its strike
against Iraq, many in the press have been inquiring about online news coverage of the Middle East issues. Traffic to major Web news sources as well as federal government sites have spiked. According
to daily audience measurement analysis from Nielsen//NetRatings, many of the top news sites posted double-digit growth on Wednesday 3/19, as compared to traffic a week before on 3/12.
CNN.com
drew more than 3.7 million unique visitors at work, up 30 percent from a week ago. The site also recorded a 29 percent jump in traffic on 3/17, as compared to Monday 3/12. Traffic to MSNBC.com
skyrocketed 38 percent to nearly 3.3 million, while Yahoo! News attracted 2.6 million unique visitors. NYTimes.com garnered nearly 1.2 million surfers, while Washingtonpost.com soared 34 percent to a
little over a million visitors.
"Since 9/11, we've seen many of the top Web news sites gain viewership online, attracting surfers looking for up-to-the-minute headlines and instant coverage,"
said Greg Bloom, senior Internet analyst, Nielsen//NetRatings. "Online news sources also have a distinct advantage during the work day, as office workers log online from their fast connections on the
job."
Daily Traffic to Various General and Financial News Sites, Ranked by Unique Audience for Wednesday 3/19 (U.S., Work)
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| 3/12 | 3/19 | Wed-Wed Percent Growth |
| 1. CNN | 2,862 | 3,715 | 30% |
| 2. MSNBC | 2,360 | 3,259 | 38% |
| 3. Yahoo! News | 2,626 | 2,604 | -1% |
| 4. NYTimes.com | 1,104 | 1,159 | 5% |
| 5. Washingtonpost.com | 797 | 1,070 | 34% |
| 6. Fox News | 602 | 1,063 | 77% |
| 7. ABC News | 445 | 686 | 54% |
| 8. USATODAY.com | 315 | 635 | 101% |
| 9. Gannett
Newspapers and Newspaper Division | 585 | 613 | 5% |
| 10.
Drudgereport.com | 533 | 603 | 13% |
| 11. Internet Broadcasting Systems
Inc | 446 | 560 | 26% |
| 12. MSN Slate | 299* | 552 | 84% |
| 13. Hearst Newspapers Digital | 403 | 514 | 27% |
| 14. Marketwatch.com | 490 | 476 | -3% |
| 15. Google News | 293* | 455 | 55% |
| 16. iWon News | 355 | 355 | 0% |
| 17. Wall Street
Journal | 248* | 295* | 19% |
| 18. News International | | 281* | NA |
| 19. NYP Holdings | 395 | 248* | -37% |
| 20. The Boston Globe | 191* | 222* | 16% |
Source: Nielsen//NetRatings, Daily Overnight Analysis * Blank data indicates site fell below reporting cutoff. * Starred data indicates this site
falls below normal reporting levels, and therefore may have a higher probability of error.