Guillaume Bouchard lists the four Ps of search engine optimization. In addition to listing proactive, persistence, perseverance, and patience, he provides actionable tips for each. For example, he
explains that being proactive becomes fundamentally essential because of the lag in time between doing the work and seeing the results. Similar to most accomplishments in life and work, we must plan
ahead, prepare for uncertainty, and factor in the long-term effects for each activity.
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