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Bing Button Takes Action

Microsoft Bing launched an Action Button that allows searchers to search across seven categories such as airlines, delivery couriers, restaurants, banks, rental cars, software downloads and hotels. These buttons take searchers directly to pages to complete a task. Based on how people search, Bing's algorithms determine top actions and corresponding links in the site for a given category, according to Deepak Vijaywargi, who provides a few examples.

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