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Leo Burnett (Cursors) New York

Leo Burnett is heralding its arrival in New York City with a campaign called "New York Writes Itself," at www.NewYorkWritesItself.com, where visitors can post stories, comments, or anything else about NYC life. There is no requirement that the posts on the online forum have anything to do with advertising, marketing or media.

"New York Writes Itself is creativity inspired by the streets of New York," says the home page of the Web site. There are also social media elements and a YouTube channel that features a video clip in which the New York actor Kevin Conway plays "the Chairman."

Read the whole story at The New York Times »

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