Commentary

ABC Cracks the Top Ten Internet Broadcasters

ABC Cracks the Top Ten Internet Broadcasters

According to arbitron measurecast rating, ABC Radio Networks had 380,904 hours of Total Time Spent Listening (TTSL), the sum total of hours tuned by listeners to a given station or network. Clear Channel Worldwide was ranked the number one Internet Broadcast network with 1,619,591 hours of TTSL. Virgin Radio gained the top position amongst Internet radio station with 340,545 hours of TTSL.

Demographic Highlights for the Week of March 3 - March 9

  • The peak listening days were Tuesday, March 4, and Thursday, March 5, with 21 percent of the week's online listening each.
  • 78 percent of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time.
  • 13 percent of the week's total listening took place during the weekend.
  • 86 percent of the measured listeners were between the ages of 18 and 54.
  • 68 percent of listeners were men; 32 percent were women. In the U.S., 34 percent of listeners resided in the South; 29 percent in the West; 19 percent in the Northeast; and 18 percent in the Midwest.

    Top 10 Internet Broadcast Networks (March 3 - March 9)

    RankCompanyTTSLCUME
    1Clear Channel Worldwide1,619,591226,084
    2ChainCast/StreamAudio1,470,531206,637
    3MUSICMATCH1,337,260389,992
    4Live365.com721,866143,889
    5Warp Radio661,012131,286
    6Moontaxi636,90184,316
    7StreamGuys520,500149,022
    8Virgin Radio492,95480,040
    9SurferNETWORK441,86348,685
    10ABC Radio Networks380,90490,743

    Arbitron MeasureCast Weekly Top 15 (March 3 - March 9)

    RankStationFormatTTSL (in hours)
    1Virgin Radio/1215 AM & 105.8 FM (London)Hot Adult Contemporary340,545
    2radioioEclectic (Internet-only)Adult Alternative337,075
    3MUSICMATCH Artist Match (Internet-only)Miscellaneous314,908
    4WQXR-FM/96.3 (New York)Classical237,487
    5JazzFM/102.2 FM & 100.4 FM (London)Jazz190,142
    6WLS-AM/890 (Chicago)News / Talk169,243
    7KPLU-FM/88.5 (Tacoma)Jazz159,766
    8Beethoven.com (Internet-only)Classical152,583
    9MUSICMATCH Top Hits (Internet-only)CHR / Top 40149,498
    10MUSICMATCH Artist On Demand (Internet-only)Miscellaneous120,770
    11KING-FM/98.1 (Seattle)Classical104,578
    12KFI-AM/640 (Los Angeles)Talk Radio104,159
    13Virgin Radio Classic Rock (Internet-only)Classic Rock101,485
    14KNAC.COM (Internet-only)Pure Rock96,768
    15WLTW-FM/106.7 (New York)Soft Adult Contemporary85,396

    Source: Arbitron

    1. TTSL is the total number of hours tuned to a given station or network in the reported time period.
    2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.

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    About the Author

    Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.