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Hit Movie, Lousy Marketing?

AwfulAnnouncing.com, Monday, October 3, 2011 12 PM

"Moneyball" has gotten great reviews, a big opening weekend, star power, Oscar talk, you name it. The problem is the marketing, and the film's positioning as "the feel good movie of the year." Writes blogger Ben Koo, "'Moneyball' is certainly a lot of different things, all of which are good. A great sports movie, well acted, well written, smart, and compelling, but I don't think anyone is going to bestow that it's the feel good movie of the year." He offers a list of other observers who are equally confused by the positioning of the film.

"Every movie, good or bad, needs to be marketed relentlessly to bring in as much revenue as possible -- either to turn a profit or at least help cover the production costs. Impressive trailers, media tours, appearances, events, interviews, screenings, out of context quotes from reviews, and endless commercials and sponsorships," writes Koo. He says that the new tactic makes no sense, noting that reviewers like the The Atlantic called it "melancholy and complicated."

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