MPA Publishes Mobile Guide

  • October 4, 2011
Major magazine publishers have raced to create digital editions for tablets and other connected devices in the last couple of years. MPA - The Association of Magazine Media, is now catching up by publishing a guide to tablets, e-readers and smartphones for publishers and advertisers. The document covers a wide range of topics from differences among devices to app development options to distribution models and measurement. --Mark Walsh

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