• Adweek, Wednesday, October 5, 2011 11:14 AM

Adweek profiles Brooklyn-based agencies key to "the new game run by entrepreneurs who are focused on tools and technology," as the role of the ad agency gets redefined.

Here's how the editors describe this trend: "What is a shop that makes ads, but isn't principally interested in selling products? Actually, in addition to ads, it often makes documentaries, Web series, builds sites and apps, and pitches reality shows. Still, it's not just a production house, nor necessarily an interactive agency."

Meanwhile, Huffington Post's Matt Sledge argues that while there's a nice little outpost of the industry that's developing a Brooklyn accent, "Madison Avenue isn't losing many tenants to Front Street. Talent may be taking the F Train, but for now the big agencies aren't. And some of their newest clients, internet companies like Google and Facebook, are sticking to the inner borough."

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