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Finding Incremental Traffic Through Eye Tracking

During the holiday season it's all about finding incremental traffic opportunities leading consumers to brand Web sites. Peter Meyers serves up six recommendations to help bring in additional sales. He takes us through an eye-tracking study with Mirametrix to support the suggestions, picking five diverse Google search engine result pages to make the point. Adding a touch of humor, Meyers tells us these picks are about pizza -- because he's from Chicago and apparently was hungry when making the list. The test analyzes heat maps, expanded sitelinks, and video thumbnails.

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