• LiveSide, Friday, October 7, 2011 12:45 PM

Microsoft's new content for Xbox Live includes networks like SyFy, MSNBC, the Today Show, TMZ, and more. But Microsoft is also planning to showcase a new brand of TV ad, which it calls NuADs (for Natural User Ads).

These new ads, which initially will have added interactivity such as clickable URLs, will soon also be able to take advantage of the Xbox Kinect functionality.

An advertiser adds a URL and a call to action to its spots that can then be embedded in game or video content. Microsoft showcased a spot by Adidas that asked viewers to say "Xbox more" to receive more information about the brand in the form of a rich-text email that automatically goes to the email account associated with the Xbox Live login.

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