Social gaming company Zynga is creating a stand-alone website called “Project Z” that will bring Zynga games to consumers outside of Facebook. The new site represents the company's larger strategy of creating its own social network of gamers.
Zynga CEO Mark Pincus talked about it Tuesday at a press event called “Zynga Unleashed” at the company’s new San Francisco headquarters. Zynga is also preparing for an IPO.