The Kindle Fire has indeed kindled extra enthusiasm among magazine publishers for tablets, according to reports of a talk by Hearst Magazines president David Carey.
"There’s going to
be this fantastic trade war between Barnes & Noble and Amazon and Apple that’s going to be an enormous benefit for the magazine industry," he said. "These are people bringing out better
devices that are used to consume our content at lower prices.”
Still, Carey acknowledged that so far additional revenue brought in by tablet subscriptions was "still pretty small
stuff," reports John Koblin. “Thus far, the digital or the tablet content feels like it’s mostly additive,” said Carey.
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