• March 3, 2003

Comcast’s G4 gaming network announced the first G-Phoria location-based and on-air event celebrating the phenomenon of video games. G4 founder/CEO Charles Hirschhorn said artists, video game developers, publishers, writers, actors and musicians will come to Hollywood, Calif., on July 30 in a video-game utopia celebrating the people and content fueling the what G4 said is the fastest-growing segment of the entertainment business. The network will create a two-hour special program around G-Phoria, which will include musical acts, interactive game stations, celebrity interviews and the “Glow Awards.” Leading up to the live event, G4 will produce a series of five half-hour specials throughout the summer, each focusing on a different aspect of the show. The network will also created a promo campaign, with spots airing on G4 and other young-adult oriented cable channels.