• October 14, 2011

Tetley Tea is running a 25-day contest (Oct. 15 - Nov. 8) in which one of the brand’s Facebook fans will win a Nook Color device each day.

The “Nook Club Contest,” created/implemented by the S3 agency (Boonton, N.J.), is a means of increasing awareness of Tetley’s separate, on-package instant-win offer, according to Deborah Glasser, director, Tetley Tea, Tata Global Beverages.

Specially marked packages of the tea brand currently offer consumers a chance to instantly win a $25 Barnes & Noble gift card, Glasser said.