CompUSA First to Use MMC

  • February 17, 2003
Coremetrics and Performics are announcing a joint partnership today to deliver a fully integrated measurement & optimization solution for online marketing initiatives. Under the terms of the agreement, Coremetrics will track and measure Performics' Affiliate, Search and Email marketing programs through the company's Marketing Management Center, an independent unified measurement solution that presents analysis of all marketing campaigns in a single, sortable interface. This partnership delivers a comprehensive solution for managing online sales and ROI goals, with a tool to deploy, measure and optimize all online marketing initiatives. CompUSA is the first customer who will leverage this joint solution. Performics acquires customers for retailers, catalogers and other direct marketers with performance-based online marketing services. Coremetics already provides marketing analytics solutions for companies like Wal-mart, Victoria's Secret, CompUSA, Nortel Networks and Eddie Bauer.

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