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Apple Keeps TV On Its Radar

  • Bloomberg, Tuesday, October 25, 2011 12:27 PM

So far, Apple has had middling success revolutionizing the TV experience. Giving it another go, Bloomberg reports that Apple has tapped Jeff Robbin -- who helped create the iPod in addition to the iTunes media store -- to re-imagine the TV. “Robbin’s involvement is a sign of Apple’s commitment to extending its leadership in smartphones and tablets into the living room,” according to Bloomberg.

Apparently, that’s what Steve Jobs would have wanted. Before his recent death, Bloomberg reports, the Apple co-founder told biographer Walter Isaacson that he had “finally cracked” how to build an integrated TV with a simple user interface that would wirelessly synchronize content with Apple’s other devices. “It will have the simplest user interface you could imagine,” Jobs told Isaacson in the just-released biography “Steve Jobs.”

That said, Bloomberg admits that there’s still some question as to whether Apple will produce its own TVs. To date, the company’s TV efforts have been limited to Apple TV, a small $99 gadget that plugs in to a television and gives users access to content from iTunes, Netflix, and YouTube. 




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