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Can Tumblr Give Obama An Edge?

Trying to stay one step ahead of their Republican rivals -- who are reportedly just now embracing Twitter -- Democrats are taking to Tumblr for the 2012 elections. On Monday, as The New York Times reports, “President Obama’s presidential committee started a Tumblr account for his 2012 campaign, which will be housed on the Web site barackobama.tumblr.com.” As campaign officials explained on the new site: “We’d like this Tumblr to be a huge collaborative storytelling effort -- a place for people across the country to share what’s going on in our respective corners of it.” As Republicans will likely be asking themselves, what does Tumblr have that other social sharing platforms don’t? Along with simplicity and a “cool factor,” the site’s is celebrated for its submission feature, which, as The Times notes, lets people share their own photos, videos and commentary. Can Tumblr give President Obama the same edge that Twitter gave him in 2008? Only time will tell, but, at the very least all the attention can’t be bad for Tumblr.

 


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