• by Karl Greenberg , October 31, 2011

The Consumer Electronics Association is reporting a record number of automotive exhibitors at the upcoming 2012 International CES show in Sin City. The organization says at least six of the industry’s top ten manufacturers will showcase their latest technologies at the show, running Jan. 10-13.

For what this is worth, the auto presence at the show will, per CES, will live in 95,000 square feet of exhibit space, up 10% over last year’s in-vehicle tech presence. The organization says that this year, vehicle OEMs account for nearly two-thirds of $9.3 billion in wholesale industry shipments for in-vehicle technology.

Audi, Chrysler, Ford, GM/Onstar, Kia, and Mercedes all will showcase their latest technologies on the CES show floor.

"CES is now the place to experience innovation in the auto industry, including the latest automotive electronics, including both vehicle OEMs and the aftermarket," said Gary Shapiro, president and CEO, CEA, in a statement.

Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars, will deliver a keynote address.