Eleven of the twelve major advertising categories experienced an increase in advertising revenue over January 2002. Notable gains were seen in Public Transportation, Hotels & Resorts, Apparel & Accessories, Toiletries & Cosmetics and Automotive. Ten of the twelve major categories saw an increase in ad pages, with considerable increases in Apparel & Accessories and Automotive. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
Category details are as follows (changes from 2002)
|JAN 2003 $||%CHG||JAN 2003 PGS||% CHG|
|DRUGS & REMEDIES||$83,437,913||7.3%||821.45||4.4%|
|DIRECT RESPONSE COMPANIES||$74,327,726||-1.1%||1,246.61||-7.5%|
|MEDIA & ADVERTISING||$69,705,126||14.1%||753.60||13.4%|
|HOME FURNISHINGS & SUPPLIES||$68,630,442||3.2%||822.88||1.8%|
|FOOD & FOOD PRODUCTS||$64,977,560||4.1%||491.42||2.6%|
|TOILETRIES & COSMETICS||$64,467,362||23.1%||618.10||16.4%|
|FINANCIAL, INSURANCE & REAL ESTATE||$46,561,814||2.2%||635.78||-0.8%|
|PUBLIC TRANSPORTATION, HOTELS & RESORTS||$45,160,415||29.2%||839.93||2.4%|
|APPAREL & ACCESSORIES||$34,548,013||28.4%||910.85||29.5%|
"Given the uncertainty in the economic and political environments, we are pleased to see that 2003 is starting on a strong note," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America.
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