Magazine Ad Revenue & Pages Up in 2003

Magazine Ad Revenue & Pages Up in 2003

Total magazine advertising revenue for the month of January 2003 increased 9.5%, compared to January of last year, closing at $883,466,028, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,482.6, up 4.8% from 2002.

Eleven of the twelve major advertising categories experienced an increase in advertising revenue over January 2002. Notable gains were seen in Public Transportation, Hotels & Resorts, Apparel & Accessories, Toiletries & Cosmetics and Automotive. Ten of the twelve major categories saw an increase in ad pages, with considerable increases in Apparel & Accessories and Automotive. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

Category details are as follows (changes from 2002)

 JAN 2003 $%CHG JAN 2003 PGS% CHG
DRUGS & REMEDIES$83,437,9137.3%821.454.4%
DIRECT RESPONSE COMPANIES$74,327,726-1.1%1,246.61-7.5%
MEDIA & ADVERTISING$69,705,12614.1%753.6013.4%
HOME FURNISHINGS & SUPPLIES$68,630,4423.2%822.881.8%
FOOD & FOOD PRODUCTS$64,977,5604.1%491.422.6%
TOILETRIES & COSMETICS$64,467,36223.1%618.1016.4%
FINANCIAL, INSURANCE & REAL ESTATE $46,561,8142.2%635.78-0.8%
PUBLIC TRANSPORTATION, HOTELS & RESORTS $45,160,41529.2%839.932.4%
APPAREL & ACCESSORIES$34,548,01328.4%910.8529.5%

"Given the uncertainty in the economic and political environments, we are pleased to see that 2003 is starting on a strong note," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America.

You can find out more here.

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