• by Jack Loechner , Staff Writer @mp_research, February 22, 2003

Magazine Ad Revenue & Pages Up in 2003

Total magazine advertising revenue for the month of January 2003 increased 9.5%, compared to January of last year, closing at $883,466,028, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,482.6, up 4.8% from 2002.

Eleven of the twelve major advertising categories experienced an increase in advertising revenue over January 2002. Notable gains were seen in Public Transportation, Hotels & Resorts, Apparel & Accessories, Toiletries & Cosmetics and Automotive. Ten of the twelve major categories saw an increase in ad pages, with considerable increases in Apparel & Accessories and Automotive. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

Category details are as follows (changes from 2002)

	JAN 2003 $	%CHG	JAN 2003 PGS	% CHG
AUTOMOTIVE	$105,901,052	20.7%	1,213.58	20.6%
DRUGS & REMEDIES	$83,437,913	7.3%	821.45	4.4%
DIRECT RESPONSE COMPANIES	$74,327,726	-1.1%	1,246.61	-7.5%
MEDIA & ADVERTISING	$69,705,126	14.1%	753.60	13.4%
HOME FURNISHINGS & SUPPLIES	$68,630,442	3.2%	822.88	1.8%
TECHNOLOGY	$67,354,936	6.9%	921.57	6.8%
FOOD & FOOD PRODUCTS	$64,977,560	4.1%	491.42	2.6%
TOILETRIES & COSMETICS	$64,467,362	23.1%	618.10	16.4%
FINANCIAL, INSURANCE & REAL ESTATE	$46,561,814	2.2%	635.78	-0.8%
PUBLIC TRANSPORTATION, HOTELS & RESORTS	$45,160,415	29.2%	839.93	2.4%
APPAREL & ACCESSORIES	$34,548,013	28.4%	910.85	29.5%
RETAIL	$28,057,423	5.6%	559.92	5.7%

"Given the uncertainty in the economic and political environments, we are pleased to see that 2003 is starting on a strong note," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America.

You can find out more here.