Commentary
Cars and Computers
- by Jack Loechner , Staff Writer @mp_research, February 22, 2003
EBay outreaches any other site for Automotive needs by three to one in the first week in February, while Ford is the only brand noted in the top ten. And, Microsoft continues to be almost four times as strong as its nearest competitor in the Computer and Consumer Electronics sites.
| Top 10 Automotive Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 2,333 | 2.78 |
| MSN Autos | 794 | 0.95 |
| Kelley Blue Book | 682 | 0.81 |
| AOL Auto | 582 | 0.69 |
| Ford Motor Company | 548 | 0.65 |
| AutoTrader.com | 529 | 0.63 |
| Edmunds.com | 346 | 0.41 |
| Cartopia.com | 343 | 0.41 |
| Yahoo! Autos | 333 | 0.4 |
| Autoweb.Com | 329 | 0.39 |
| Top 10 Computers & Consumer Electronics Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Microsoft | 32,224 | 38.37 |
| Real | 8,984 | 10.7 |
| KaZaA | 8,579 | 10.22 |
| Gator Network | 5,084 | 6.05 |
| WhenU.com | 4,413 | 5.25 |
| Apple | 4,163 | 4.96 |
| McAfee | 3,288 | 3.92 |
| AOL Computers & Electronics | 3,221 | 3.84 |
| Hewlett Packard | 2,585 | 3.08 |
| eBay Electronics | 2,443 | 2.91 |
Source: Nielsen//NetRatings
Week ending Feb. 9, 2003
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.