Report: Zenith Optimedia Founder John Perriss To Step Down

  • March 12, 2004
John Perriss may be out as CEO of Zenith Optimedia Group, reports Advertising Age. The trade publication speculated that Rich Hamilton, CEO of Zenith's North American operations, is a contender to succeed the U.K.-based Perriss who masterminded Zenith, the first of the major unbundled media agency infrastructures. The moves are said to be part of a bigger reorganization of the unit, which parent Publicis may want to integrate more closely with its other global media network, Starcom MediaVest Group
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