Commentary

In Education Vs Entertainment, Entertainment Wins 2 To 1

In Education Vs Entertainment, Entertainment Wins 2 To 1

Although entertainment reached more, reached deeper, viewers spent more time in their search for education and careers, except for games! And for schools, Harvard and Cal at Berkley are to only ones to make the top ten. In addition, some retail stats on Spring fashion shoppers.

Top 10 Education & Careers Sites
 Audience (000)Active Reach (%)Time Spent per Person (hh:mm:ss)
Monster.com2,6793.180:11:21
U.S. Dept. of Education1,0271.220:34:17
AOL Research & Learn9831.170:04:52
CareerBuilder8130.960:13:04
Yahoo! HotJobs7300.870:14:35
AOL Careers & Work4680.560:03:58
Merriam-Webster3960.470:04:29
University of Cal at Berkeley3700.440:06:47
k12.ca.us3340.40:04:09
harvard.edu3340.40:09:54
Top 10 Entertainment Sites
 Audience (000)Active Reach (%)Time Spent per Person (hh:mm:ss)
Windowsmedia5,2166.190:08:48
eUniverse5,0215.960:08:35
EA Online3,8484.571:24:23
AOL Music Channel3,6144.290:08:47
Ticketmaster Network3,2503.860:11:53
ESPN3,2373.840:15:41
AOL Entertainment3,1673.760:10:32
MusicMatch Jukebox3,1023.680:23:52
Yahoo! Games2,9143.461:08:45
Scripps Networks2,4372.890:12:04

And, additional Highlights from Nielsen//NetRatings' Week on The Web:

- With Spring just around the corner, surfers flock to apparel sites in search of the latest Spring fashions. Traffic to Llbean.com skyrocketed 66 percent, at home, for the week ending February 23rd as compared to the week ending February 16th, according to Nielsen//NetRatings. The site attracted 298,00 unique visitors where 23 percent of the audience visited the Spring Sale page.

- Old Navy spiked 59 percent to 378,000 unique visitors. Rounding out the top three fastest growing apparel sites, Eddie Bauer jumped 50 percent from 191,000 to 287,000 unique visitors.

- Traffic to Homestore.com rose 21 percent to 707,000 unique visitors at home, for the week ending February 23rd. Thirty-seven percent of the visitors logged on to take virtual tours of real estate on the market.

- Realtor.com and Yahoo! Real Estate both grew thirteen percent to 1 million and 221,000 unique visitors, respectively.

Source: Nielsen//NetRatings Week ending Feb. 16, 2003 US, Home

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