Apple's App Store has made such a success of its Newsstand app for digital magazines and newspapers -- for example, since its debut Conde Nast's digital magazine sales rose 268% -- that it should consider the same model for sales of both games and TV shows, argues Erica Ogg.
Ogg quotes a number of other sources on this topic, like "John Gruber at Daring Fireball[, who] thinks if Apple does do a TV it’ll be by curating all TV apps into a single store, essentially with each app being a channel of video, sort of like each app in Newsstand being a different title, like New York Times or Vogue."