Content expires. In the past, marketers have left some content live on the site for what might seem forever -- but Google's "freshness update" may have put a stop to that practice. Grant Simmons
suggests that marketers begin asking themselves about the relevancy of the content, the unique information it offers, and whether consumers believe it's worth sharing. No doubt the
change will put a strain on some marketing departments to continually update information. Since searches have different needs, Google's algorithmic update aims to better understand how the content for
these searches should change.
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