• November 8, 2011

Swedish retailer IKEA has appointed Interpublic’s McCann Erickson as the global agency of record for IKEA.com following a review. This appointment marks the second global IKEA assignment for McCann this year. In August, IKEA named McCann as global agency of record for its catalog, with a remit to enhance the catalog with technology and storytelling. Prior to these assignments, the retailer said it had never appointed a global agency of record for any aspect of its marketing communications. McCann will be responsible for rethinking and redesigning the IKEA.com site and user experience on a global scale, and will work closely with IKEA’s in-house digital team based at IKEA offices in Helsingborg and Älmhult, Sweden. WPP’s Ogilvy & Mather is the retailer’s U.S. creative agency and sibling media shop MEC handles U.S. media chores. -- Stephen McClellan