Around the Net
Keyword Research Guide 101
- KISSmetrics, Tuesday, November 8, 2011 3:20 PM
Kristi Hines takes us through the process of setting up a spreadsheet to monitor keyword research and discovering the best words and phrases to optimize Web sites and maintain relevent topics for content development. She points us to a series of keyword discovery tools, defines match types and provides tips on alternative search suggestions. Depending on the keywords, each search engine will offer different suggestions, Hines writes. Testing will provide insight into the ones that work best.
